The program is designed for athletes and future football professionals who want to manage their resources responsibly and build a stable long-term career. Modern football demands not only technical and tactical ability but also the capacity to make strategic financial decisions, plan for the future and develop a strong personal brand. These skills are essential for long-term stability both during and after an active sports career.
The curriculum includes financial planning, taxation specifics for athletes, investment instruments, savings strategies, risk assessment and long-term portfolio thinking. A dedicated module covers income management at different stages of a career, cooperation with agents and the legal aspects of contracts. Students learn how to analyse offers, assess risks and create financial models for sustainable planning.
Another core component of the program is career development: personal branding, reputation management, strategic media communication and effective interaction with clubs and sponsors. Students study common mistakes made by athletes, explore post-career opportunities and learn how to build additional sources of income. The program provides the practical tools needed to transform an athletic career into long-term professional capital.
Upon completion, graduates are able to manage their finances effectively, plan their career trajectory, build a strong professional image and make responsible decisions. This program equips athletes, agents and managers with a solid foundation for long-term success both on and beyond the football field.