The program is designed for individuals who aspire to shape the future of the sports industry. Modern football is a global business where technology, analytics, digital products, start-ups and innovative solutions are just as important as performance on the pitch. Students explore the structure of the football market, business models of clubs, revenue streams and the new opportunities emerging from digital transformation.
A major focus of the program is the development of entrepreneurial thinking — the ability to analyse markets, design products, test concepts and build scalable sports start-ups. Students work on real business cases, learning financial planning, unit economics, team management, investment strategies and partnership development. A dedicated module covers how clubs use innovation to increase profitability, engage fans and expand their operations.
The curriculum also examines the digital technologies transforming football: data analytics systems, fan engagement apps, e-commerce solutions, VR tools, NFT projects and the integration of artificial intelligence. Students study how technology influences the training process, marketing, club management, sports medicine and communication. A significant part of the program involves developing their own innovative project with continuous mentorship.
Upon graduation, students are prepared to launch their own start-ups, develop innovation departments in clubs, work in sports agencies, data-analytics companies, technology platforms or business structures within the sports sector. They gain a comprehensive understanding of how to connect entrepreneurship, technology and football to create solutions that shape the future of the sports industry.