Football education
ObThe Football Education program is designed to develop a new generation of coaches capable of working according to modern European football standards. It combines essential methodological knowledge with deep understanding of tactics, physiology, psychology and long-term player development. Students learn how to build structured training processes adapted to age groups, individual player profiles and different tactical models.
A significant focus of the curriculum lies in the use of modern technologies applied in top European clubs. Students work with VR simulations, advanced video analysis, GPS monitoring systems, AI-based evaluation tools and digital platforms for designing individual development plans. This approach enables them to make informed, data-driven decisions and conduct training based on scientific principles rather than intuition.
LEARN MORE
Football management
The program is designed for individuals aiming to work in leadership roles within clubs, academies, leagues and sports organisations. It provides a comprehensive understanding of football governance, organisational structures and strategic decision-making. The curriculum focuses on analytical thinking, long-term planning and the ability to manage complex processes within modern football institutions.
A significant part of the program is dedicated to the financial dimension of the football industry. Students learn how to build and manage budgets, develop revenue streams, work with sponsorships and partnerships, and understand marketing, media rights and commercial strategy. Real-world case studies from Czech and major European clubs demonstrate how to design sustainable business models and manage sports organisations effectively.
LEARN MORE
Big Data in football
The program is designed for students aiming to work with analytics, data science and modern technologies that shape the future of sport. The curriculum focuses on understanding how data influences individual player development, match performance, coaching decisions and long-term strategy within football organisations. It forms the foundation for some of the most in-demand roles in today’s football industry.
Students learn to work with different categories of football data: physical metrics, technical and tactical indicators, movement models, positional play, xG analytics and performance evaluation. A major emphasis is placed on mastering tools such as Wyscout, InStat, Hudl, GPS tracking systems and AI-based analytical platforms. The program includes practical match analysis, case studies and the creation of professional analytical reports.
LEARN MORE
Marketing and digitalization
The program is designed for students aiming to become specialists in sports marketing, digital communications and brand management for clubs and athletes. Modern football is not just a sport—it is a global media ecosystem in which reputation, communication and digital presence determine both financial outcomes and long-term success. This program teaches strategic thinking and hands-on work with the tools that shape today’s football industry.
Students explore sports branding, visual communication, SMM strategy, content creation, media department structure, international PR standards, crisis management, community building and fanbase engagement. Special emphasis is placed on analytics, audience behaviour, platform-specific strategies and the effective use of TikTok, Instagram, YouTube and X to grow club visibility and athlete brands.
LEARN MORE
Financial literacy and career
The program is designed for athletes and future football professionals who want to manage their resources responsibly and build a stable long-term career. Modern football demands not only technical and tactical ability but also the capacity to make strategic financial decisions, plan for the future and develop a strong personal brand. These skills are essential for long-term stability both during and after an active sports career.
The curriculum includes financial planning, taxation specifics for athletes, investment instruments, savings strategies, risk assessment and long-term portfolio thinking. A dedicated module covers income management at different stages of a career, cooperation with agents and the legal aspects of contracts. Students learn how to analyse offers, assess risks and create financial models for sustainable planning.
LEARN MORE
Media and communications
The program trains a new generation of professionals capable of working in sports PR, club media departments and strategic communications. In modern football, reputation, information management and audience engagement are just as important as coaching or managerial skills. The goal of the program is to prepare specialists who can control information flows, work effectively with the media, create high-quality content and build the public image of clubs or athletes.
The curriculum covers the full scope of duties performed by a sports communicator: writing press releases, organising interviews, preparing media plans and designing season-long communication strategies. Students study crisis communication, reputation risk management, cooperation with sponsors and partners, as well as best practices for matchday media operations and press conferences. A strong emphasis is placed on content creation — written, photographic, video and social-media formats.
LEARN MORE
Scouting and analytics
The program prepares specialists capable of professionally evaluating football players, forecasting their potential and making well-informed decisions regarding team strengthening. Modern football relies heavily on data, structured analysis and evidence-based talent identification. Students learn evaluation algorithms, player development models and the scientific foundations underlying contemporary scouting.
The curriculum covers a broad range of competencies — from technical and tactical assessment to comprehensive understanding of physiological, psychological and mental attributes of players. Students work with match video analysis, tagging systems (Hudl, Wyscout, InStat), positional analytics and career-progression forecasting tools. A dedicated module explores international transfer markets, FIFA regulations and the structure of professional contracts.
LEARN MORE
Sports medicine and rehabilitation
The program prepares specialists capable of delivering comprehensive medical support to football players at all stages of their professional development. Students gain a strong foundation in anatomy, physiology and movement biomechanics, enabling them to understand the physical mechanisms behind performance and injury risk. The curriculum includes sports diagnostics and modern methods of assessing functional readiness.
A key part of the program focuses on injury prevention — from training load management to movement technique correction. Students explore contemporary methods of strengthening stabilising muscles, improving mobility, working with micro-injuries and reducing overload. The program includes detailed case studies from professional football that demonstrate how to organise medical care throughout a competitive season.
LEARN MORE
Innovation and entrepreneurship in football
The program is designed for individuals who aspire to shape the future of the sports industry. Modern football is a global business where technology, analytics, digital products, start-ups and innovative solutions are just as important as performance on the pitch. Students explore the structure of the football market, business models of clubs, revenue streams and the new opportunities emerging from digital transformation.
A major focus of the program is the development of entrepreneurial thinking — the ability to analyse markets, design products, test concepts and build scalable sports start-ups. Students work on real business cases, learning financial planning, unit economics, team management, investment strategies and partnership development. A dedicated module covers how clubs use innovation to increase profitability, engage fans and expand their operations.
LEARN MOREGet news
Subscribe and receive the latest news
Feedback
Our managers will answer all your questions
Partnerships and sponsors
